Photomontage

A photomontage combines a render of a proposed building with a real photograph to show how it will look in its actual location. The site, street or landscape is photographed; the 3D model is rendered with the same perspective, light and time of day; and the two images are blended into a single scene.

Where photomontages are used

When urban context matters, a photomontage is one of the most persuasive tools available. A new building next to a historic street, a coastal development or a group of houses on a hillside can only be judged properly when shown in its real surroundings. Photomontages are common in planning applications, design review panels and public consultations. In sales, showing the finished building on what is still an empty plot makes it far easier for buyers to picture the result.

What makes a good photomontage

The key is camera matching: the position, height and focal length of the photograph must be recreated exactly in the model. Sun direction and shadow length have to agree with the photo, and the render’s color and sharpness should be tuned to the character of the photograph. Foreground elements such as trees, poles and people passing correctly in front of the building are what make the image believable. We also prepare this kind of work as part of our architectural rendering service.